Fine-tune your training.
Exceed your targets and dominate your races with bespoke coaching tailored for runners by a runner.

Take Minutes off Your PRs
“I shaved 14 minutes off my marathon PR in under a year working with Will. That’s a monumental improvement.”
“Finished my first marathon with a 2:56 time. I ran my race to the data you prescribed, and it gave me a result well beyond my most ego-driven dreams.”
“Dr. Will’s one-on-one sessions have been invaluable. This isn’t something you can get from a YouTube video or a book—it’s dynamic and it’s responsive. Working with Will has been one of the best decisions I’ve made for my running.”
What’s Coaching All About?
Navigating your running journey can be complex, but I’m here to help!
My coaching service is all about providing a clear strategy for your running, focusing on breaking down the barriers that prevent you from taking your running to the next level.
So, what’s my approach?
I’ll closely examine your training data to pinpointing any areas that are holding you back.
It might be your training strategy that needs adjusting, or perhaps there’s a disconnect with the foundational principles of effective running. Whatever the issue, I’ll identify it and equip you with the insights and strategies to become a faster runner.
Areas I can help
Training Plan Development
Crafting a personalised training plan can be overwhelming. We'll work together to develop a strategy that aligns with your goals, fitness level, and lifestyle, ensuring you're on the right path to achieving your next PR.
Performance Analysis
Understanding your current performance is key to improvement. I'll analyse your training data, race results, and upcoming event to make sure you're training with purpose.
Injury Prevention & Recovery
Staying injury-free is crucial for consistent training. We'll review your training history and current practices to suggest modifications aimed at reducing injury risk.
Nutrition & Hydration Strategies
Fueling your body correctly can make a significant difference in your performance. I'll provide guidance on nutrition and hydration strategies.
Race Planning & Pacing
Executing the perfect race requires more than just physical readiness; it demands a smart plan and precise pacing. I'll use your training data to craft a race strategy that optimises your pacing.
Gear & Technology Guidance
The right gear and tech can enhance your running experience. I'll offer advice on choosing the best running shoes, equipment and technology that suit your needs..
Who's it for?
Committed Runners: Whether you’re gunning for your first half or you’re a seasoned marathoner looking to shave minutes off your PR, my services are designed to elevate your running game. If you’re committed to getting faster and ready to put in the work, I’ll help.
Busy AF People: I understand the challenge of balancing a demanding career, family responsibilities, and a passion for running. I aim to take the mental load off your shoulders, so you can just focus on training and searching up your next pair of shoes.
Data-Driven Athletes: If you love diving into the numbers and believe in the power of data to inform training decisions, you’ll find a like-minded approach here. We’ll use your training data to uncover insights, track progress, and tailor your plan to your body’s unique responses.
Runners Seeking Science-Backed Methods: My approach is rooted in the latest sport and exercise science, making it ideal for runners who value evidence-based strategies. If you’re looking to understand the ‘why’ behind your training and how it impacts your performance, you’re in the right place.
How does it work?
For One-Off Consultations:
- Book Your Session: Choose a consultation service and set a date.
- Pre-Session Brief: Fill out a brief form to highlight your focus areas.
- Receive Your Link: Get the session link 24 hours in advance.
- Consultation Call: Engage in a targeted discussion to address your needs.
- Action Plan: Leave with clear, actionable steps to elevate your running.
For Ongoing Coaching:
- Application: Start by submitting an application for ongoing coaching.
- Assessment & Planning: We’ll assess your needs and craft a personalised coaching plan.
- Schedule & Start: Agree on a schedule that fits your life and kick off your tailored coaching journey.
- Regular Check-Ins: Benefit from consistent guidance, adjustments, and feedback.
- Continuous Growth: Experience sustained improvement and progress towards your goals.
Your Coaching Options
Training Consultation
Get your questions answered and start training effectively.-
Customized Performance Boost: Gain personalized strategies to elevate your running performance.
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Enhanced Training Techniques: Receive expert advice on optimizing your training routine and injury prevention for peak performance.
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Actionable Science Insights: Translate complex sports science into practical, everyday training improvements with direct guidance.
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Faster With Data Run Hub: Get access to all of my educational content, early access to videos, and a community of 'data runners'.
Consultation & Training Plan
Let me create the best training plan for YOU-
Tailored Training Blueprint: Receive a custom-crafted training plan that adapts to your lifestyle, goals, and performance level.
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Strategic Performance Insights: Unlock actionable insights from your training data, with strategies focused on maximizing your running potential.
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Expert Consultation: Get in-depth, one-time expert advice to fine-tune your training approach and tackle specific challenges.
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Faster With Data Run Hub: Get access to all of my educational content, early access to videos, and a community of 'data runners'.
Ongoing Coaching
Regular feedback with 1:1 support-
Ongoing Expert Support: Benefit from continuous guidance and adjustments to your plan, ensuring consistent progress and adaptation.
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Continuous Personalized Coaching: Experience adaptive coaching with regular check-ins to refine your training as you evolve.
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In-Depth Performance Analysis: Engage in detailed analysis sessions to dissect your performance data, ensuring every run is a step towards your peak potential.
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Faster With Data Run Hub: Get access to all of my educational content, early access to videos, and a community of 'data runners'.
How do I know which service is right for me?
The consultation service might be best if you’re looking for targeted advice on specific issues.
Consultation with a training plan is ideal for those needing a structured plan but prefer to train independently.
Ongoing coaching will be the most beneficial if you’re seeking comprehensive, continuous support and guidance.
From Frustration to Progress
“Before working with Will, I was stuck in a frustrating cycle. I felt like I was just spinning my wheels—working hard but not seeing the improvements I wanted. I had been following standard training plans, the ones you find online or hear about from other runners, but nothing seemed to work for me. There was so much conflicting information out there that I kept second-guessing myself. I’d start something new, not see the results, throw it out, and try something else. It was like going around in circles.
I knew I needed a change. I wanted to get faster, to finally achieve my potential, but I realised that I couldn’t get there by winging it anymore. That’s when I decided to work with Will. I had followed his content for a while, and his data-driven approach made so much sense. It was clear, evidence-based, and tailored to individual needs, not just a one-size-fits-all plan. That was exactly what I needed.
The biggest game-changer for me has been the personalised feedback. I get real-time insights into my training, not just a static plan. Dr. Will’s one-on-one sessions and the group have been invaluable. Hearing how others are training and receiving similar feedback has helped me fine-tune my own plan. This isn’t something you can get from a YouTube video or a book. It’s dynamic and it’s responsive.
One of my biggest struggles before joining was managing my training load. I thought I had to be running high mileage every week—70 kilometers or more—to get faster. But Will’s approach taught me that consistency and managing fatigue are far more important. It was hard to dial things back at first, but once I trusted the process, I started to feel stronger and more prepared for my key workouts.
Another huge benefit has been the community. I never realised how helpful it would be to connect with other runners who are using the same tools and following similar plans. Seeing what works for them, and learning from their experiences, has been so motivating. It’s great to be part of a group that shares the same goals and challenges, and Will is always there with expert advice to guide us through.
Now, instead of feeling lost and frustrated, I have a clear plan, regular feedback, and a supportive community to lean on. I’m finally starting to see the progress I’ve been chasing, and I know I’m on the right track. Working with Will has been one of the best decisions I’ve made for my running.”_
– Warren
Q: What does the consultation service include?
A: The consultation service is a one-time, in-depth session designed to address specific questions or challenges you’re facing in your running journey. It’s perfect for runners seeking expert advice without the commitment to ongoing coaching.
Q: How long is a consultation session?
A: Each consultation session lasts approximately 45 – 60 minutes, providing ample time to dive deep into your concerns and develop actionable strategies.
Q: What's included in the consultation with a training plan?
A: This service combines a one-time consultation session with a personalized training plan (up to 12 weeks). After our consultation, you’ll receive a customised training plan tailored to your goals, schedule, and fitness level.
Q: How personalized is the training plan?
A: Your training plan is highly personalized, taking into account your running history, goals, lifestyle, and any specific challenges you’ve shared during our consultation.
Q: What does ongoing coaching entail?
A: Ongoing coaching is a comprehensive, long-term partnership. It includes regular check-ins, training plan adjustments, performance analysis, and unlimited messaging support. This option is ideal for runners committed to achieving significant progress over time.
Q: How often will we communicate in the ongoing coaching program?
A: Communication frequency can vary based on the chosen coaching package. The base level includes four weekly 1:1 check-ins and consistent training analysis. More comprehensive packages include the flexibility to message me with questions or updates as needed. Response times are within 24 hours on weekdays.
Q: Can I upgrade from a consultation to ongoing coaching?
A: Absolutely! If you start with a consultation or consultation with a training plan and decide you’d like more extensive support, you can upgrade to ongoing coaching at any time.
Q: Can I add a check-in to my consultation and training plan package?
A: Yes, you can enhance your consultation and training plan package with additional check-ins. These check-ins provide an opportunity to review your progress, address any new challenges, and make adjustments to your training plan as needed. Adding check-ins is offered at a discounted rate, ensuring you receive the support you need to stay on track towards your goals.